The Head of lettuce Blog


VISIT Head of Lettuce Media.com

Posted in Uncategorized by headoflettuce on February 24, 2011

This is my old Blog and I am now blogging on my company site Head of Lettuce Media so if you enjoy this kind of stuff, hit the blog there as there are newer stories there. Thanks for visiting:)

Antony Francis
The Head of Lettuce

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Social Media Pet Peeves

Posted in Uncategorized by headoflettuce on August 12, 2010

It is funny, I have been wanting to write an article about social media pet peeves, and I tripped into this well written piece today, so why bother reinventing the wheel. Check this article out. Great job Aliza.

8 Social media pet Peeves (and what to do about them)

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So many self proclaimed experts

Posted in Uncategorized by headoflettuce on July 23, 2010

Wow, things have been busy here with the Head of Lettuce. I recently teamed up with some developer/designers who have enabled me to start offering custom designed Facebook Fan pages, and I am really excited about the opportunities this will present. Check out our Fan page for more information.

A few weeks ago I was at a Social Media day event here in Tampa and I overheard an exchange with my friend @ThatGirlAllie and a guy promoting himself as a Social Media expert. Allie caught him off guard by asking him, what mad him an expert, did he have a degree in it. While the exchange made me laugh, it also made me think more and more about what qualifies one as an expert in this field. There are those entering this field from IT, advertising and Web developing, and where each one has specialized education that helps them cope with Social media better then others, they carry their preconceived notions of what “social media” is. My opinion is it comes down to those who understand developing and managing innovations.

My Degree in Organizational Innovations and my background in training have not made me an expert, but they have given me the tools that I need to better understand managing and training others in this new disruptive innovation that is confusing so many businesses. The fact that I have been actively involved in one platform or another of social media since the 1980’s, has fostered in me an appreciation for how much of a relationship with customers a business can build. I have also learned that you never stop learning. I have focused on the habits of being involved in the social media community, reading and reviewing new technologies so I can constantly be learning about new technologies and how they can apply to the business communication channels. I surround myself with those who I can learn from, and they all do the same. I think if anything, a social media expert might just be that person who realizes that there are no experts and that we all just play a small roll as a cog in the machine that is social media.

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Another Player in Location Based Check-ins

Posted in Uncategorized by headoflettuce on April 13, 2010

I just tripped into this great Blog post that discusses Plerts a new application that could replace the “I’ve fallen and I can’t get up” Life Alert, or at least offer a better version of the idea. This system could give a feeling for freedom and security to many, from the elderly to those going out who just need someone watching over them, I think it is a great, practical idea. As always I will be researching more on this new tool and offering a more detailed review in the future. Check out their intro video.

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Be Prepared this Foursquare day

Posted in Uncategorized by headoflettuce on April 13, 2010

I had a great conversation this morning with a VP of Marketing at a national chain and the discussion turned to something that all businesses involved with #4sqday need to be aware of and address, the educating of staff on how to “check” a customer’s check-in on Foursquare.

Players, if your new, it is always a challenge to remember to check in on Foursquare, well at least you have an idea that you’ve checked in, keep your check-in screen open to show the business that you checked in when you get there, Keep in mind that many of the participating businesses are still trying to figure out how to prepare their staff for the day, go easy on them and reward them with some kind words when you check-in.

Everyone should be prepared, what if Foursquare goes down, I went out for lunch today and had trouble checking in, I imagine Friday will be a day that will truly test Foursquare, Businesses and players alike need to be patient with each other. Businesses, if the site is down, the player can still show you that they tried to check in, I would then still honor the special, you can always ask them to tweet their check-in. Players, if you check in Friday, let it Tweet, these businesses deserve a little shout out for all that they are doing to make this day awesome.

Have some fun with the day, if you have a tv/monitor that you can plug your computer into, consider opening your venue’s page on foursquare so you can identify players as they check in. If your traffic is low, don’t get discouraged; use this opportunity to get some of your regulars onboard, tell them about Foursquare and any future specials you dream up (Carrabba’s awards their mayors with free dessert). I believe there will be residual effect from this day as you are standing up and saying to the Foursquare community We recognize you, and they will recognize you back, jump at this opportunity and maintain that relationship. Consider setting that computer monitor to http://bit.ly/bing4sqmap (default is Tampa, you can reset for your area) This will show live Foursquare check-ins as they happen in the area, go ahead and try this, it really gives you an idea of Foursquare traffic in your area (be patient it appears to update live, so no one checking in means you wait till they do).

Users, if you check in and see others are checked in, don’t gawk, wave and say Hi or Foursquare?, we don’t want to be creeping each other out which can be easy when you appear to be looking on your phone and you keep looking at someone, instead be social, you might see each other again later at the Swarm party, familiar faces will make it that much more fun.

Remember you have resources to tap into, you can ask @4sqday for advice via twitter or contact Antony Francis at Head of Lettuce media for free assistance with 4SQDay preparation. Lastly don’t make social media a one time attempt, make this the beginning of your entry into the new medium, and take advantage of all it has to offer in building your business.

Just a great video by @Equalman that I felt like sharing

Posted in Uncategorized by headoflettuce on April 11, 2010
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This is a great video for those of you thinking that Social Media will go away.

I had a Twitter account for 10 months before I started understanding it and using it

Posted in Twitter,Uncategorized by headoflettuce on March 4, 2010

I saw this article by @Justin_hillier and it reminded me of my own twitter experience. I had a Twitter account for 10 months before I started understanding and using it. With the help of programs like TweetDeck, and HootSuite I learned to control the flow of information on Twitter and ultimately grow to love the medium. Then I discovered following conversations via #(hashtags). Justin gives us a list of reasons why he values Twitter and I agree with them, check his list out at Twitip. Another good article is 8 reasons you need to stop ignoring Twitter by CheasyySolutions.

A good site for Twitter tools is onefourty , it has loads of information on different tools, check it out.

If you have any specific questions on twitter where you need help, feel free to ask. BTW I set up a Fan (hate that term) page on Facebook for the Head of Lettuce check it out as I will respond to and participate in conversations there.

Twitter Bug bit me

Posted in Twitter,Uncategorized by headoflettuce on February 22, 2010

Consider this a public service announcement.

While out and about I received a Tweet that looked like this, [ Lol. this you??, followed by a long URL] (Mistake #1 long obscure URL, not a shortened one). Unfortunately I received this, while out, on my Droid and I did not even think twice about clicking on the link (mistake #2). When I clicked on the link it brought me to what looked like my sign in screen for Twitter asking for my sign in info (Mistake #3) and I “re-signed in” needless to say I bit on a phishing scam that immediately sent out dm’s (direct messages) to a bunch of my followers with the same message and bug. I have since gone and changed my sign in info for my account, and warned all my followers, but felt this would be a great learning experience to share.

First I felt safe being on my phone, wrong. Next I should have noticed a long obscure URL, not a shortened one and not a recognizable domain. I clicked the link, then against my instinct re-signed in to Twitter (Next time I will shut down the explorer, and reopen Twitter directly and see if it request my log in (With my phone, it remembers all my sign in info, so I should not have fallen for this.)

Moral of the story, be vigilant in your actions, thinking about this story, the dm would not have gone anywhere if I waited until I got home to view on my computer, and more importantly if I closed everything down and checked my twitter account to confirm that I was logged in I could have avoided this mess.

I hope this can somehow help someone else from falling for the mistake I made.

Cool Valentine experience with my Droid

Posted in Uncategorized by headoflettuce on February 17, 2010

I had a really cool experience this past Sat. that I had to share. While shopping for some V-day supplies with my wife she turned to me and asked what ingredients do you need to make Hollandaise sauce, eggs Benedict is one of my favorite treats. Well I had no idea, so thinking of the Droid commercial I decided to test the phone, taking it out and hitting voice search then saying “How do you make Hollandaise sauce?”, well a few seconds later the phone offered me http://www.reluctantgourmet.com/hollandaise_sauce.htm who graciously offered us an ingredient list as well as how to make it. Well she made it Valentine’s morning with a bunch of other stuff that was a great hit with me and the kids. What can I say, I am a lucky man and Valentines market 22 years since the day we met.

Another experience that day was with an app called ShopSavvy, this tool allows me to snap a picture of a products UPC code and it searches both local stores and online stores for that product looking for the best price, how cool is that! What I love is it saves me from hunting for a price on a product as it is like shopping with your own scanner. Usually the price is good where I am at, and if not I don’t buy it. WalMart lost a sale the other day, because the product came up as $19 at their store, but they scanned it at $30, and they would not honor the price. Imagine what this means for the future of price comparison shopping. I know it will make my life easier, as my wife “Queen Thrifty” will let me buy things I want if I can show her it is the best price and save myself from going and checking the price at other locations. Kudos to ShopSavvy 🙂

Social Fresh

Posted in Uncategorized by headoflettuce on February 12, 2010

This past week I volunteered at a social media event called Social Fresh. Why volunteer you ask, well first and foremost, it got me in free, but in all honesty I would have gone either way. It has been a while, but when I was with Floyd Wickman as his business manager I often was involved in events like Social Fresh, but geared for real estate agents, and while at Realtor.com I spoke at many events, so I thought I might have something to offer that would benefit the event and those attending it. Well I like to think I helped make a difference as I caught and helped fix problems before they arose. One of the benefits of being a volunteer is that you get a type of exposure to an event that you could not experience any other way; While many of the speakers were waiting for their opportunity to speak, I was often left alone with them which was a great time to have some one-on-one conversations, which I loved. I discussed the Head of Lettuce with a few of them and received a lot of encouragement. The volunteers also wore bright green shirts that made us easy for others to approach and being conversations with us, which I believe helped me make more contacts then I might have on my own.

One of the very entertaining moments for me was looking out on the room of attendees who were mostly looking at their computers or smart phones during presentations, and you knew it was not a matter of being rude, but a sign of how much they were paying attention and tweeting notes or questions to the speakers. As a Speaker, I think I would have a hard time addressing an audience that was not watching me. Unfortunately though as a volunteer I was often worrying about the even so I was not able to give as much attention to the talks as I would have liked, hopefully someone will be posting video of the talks so I can catch what I missed.

If you love social media, there is nothing better then being in a room full of people that share that same love with you, and I highly recommend you attend an event like Social Fresh. I have not attended enough social media events to say how this one rated, but I think even if you spent the day locked in a basement with these people, it would be a great event. If you are someone planning an event, feel free to tap into my experience as I do believe I have ideas on how an event like this could be better.

I will be writing on several topics that came up at Social fresh over the next few weeks, so hopefully I will be giving a little more meat in some future posts.

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