The Head of lettuce Blog


A look at WeReward

Posted in Foursquare,Gowalla,Location Based Social media by headoflettuce on July 27, 2010

Recently Izea unveiled their Android version of their location based App WeReward, so of course I had to jump on board and do my diligent research. Like Gowalla and Foursquare, WeReward is location based, offering you a choice of locations near you. The difference is where Gowalla and Foursquare offer a focus on the social aspect of where your friends are, and non-tangible rewards, WeReward actually tries to monetize your reward, much like cash back on a credit card.

With WeReward you receive points for your visits to different locations, or for trying certain products. Here is a simple video from their site that highlights the product.

While I like the fact that WeReward tackles head on the question of Wiifm, what’s in it for me, I found it annoying having to photograph every visit at a location. This novelty wore off real fast, considering that I averaged 5 points per visit. Taking a picture took more of my time then I am willing to spend on a check in. I imagine that down the road they might come up with easier ways to check in, maybe via a code on your receipt, something that does not require you waiting on your camera opening up.

Another app that I am in the process of checking out is Face2Face let me know if you have played with it yet and what you think. I will post my thoughts on it after I have played with it a few weeks. I usually try any app for 3 weeks before passing my judgment.

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Checkin to boost your business and theirs

Posted in Facebook,Foursquare,Gowalla,Location Based Social media by headoflettuce on June 25, 2010

While there are many entertaining and social reasons to use location based checkin services like Foursquare and Gowalla, there are also some strong benefits that you might be missing out on if you are in a business that calls on others businesses, whether it is for service, deliveries or just sales calls.

I have a friend who owns a discount toner and ink company that delivers their products to many local businesses in the Trinity area. Imagine if every time she delivered, she checked in via a Location Based Checkin app. This would be like a plug for every delivery…did you know “xyz” buys from us, how about “abc”, in fact, everyday there would be reinforcement of who her customers are, and how active she is. There is an adage that “activity breads success” Well as more and more people notice on Facebook and Twitter that so many people in the area are using her services, what do you think that would do for her business? Best of all, guess what this simple campaign would cost her to run? nothing but her time. In this economically challenging time, social media is a low cost option that can deliver much better results then some traditional advertising campaigns that might cost a lot more.

As a Real Estate agent I use Foursquare to checkin to different neighborhoods when showing homes, and this message shows people that I am being active in their area. If the business you are calling on is not in Foursquare (or other app) you can enter them, then let the business owner know what you did and what it might mean to their business to be findable in this location based app. You are going to earn some respect from them for being on top of opportunities and more importantly for showing them an inexpensive way that they to can promote their business.

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Foursquare Case Studies

Posted in Foursquare,Gowalla,Location Based Social media by headoflettuce on June 1, 2010

here are two great blog posts that discuss case studies with Foursquare, one from research and one from one persons experience. Both are good reads.

21 Unique Location Case Studies from Foursquare, Gowalla, Whrrl, and MyTown From Socialfresh

and Foursquare Check-ins: The Low-Hanging Fruit From Kevin Lyons

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Enough about 4SQDAY (Foursquare day)…just one more thing

Posted in Foursquare,Location Based Social media by headoflettuce on April 15, 2010

okay, okay, I know many are sick of hearing about Foursquare day, but there is something so much bigger that you need to consider. Just a few weeks ago an idea was thrown out there by an Optometrist, Dr. Nate, on Twitter and his Blog, and with in 3-4 weeks it has spiraled into a global movement on Twitter, Facebook & mainstream news, Take a look at this Google News Timeline . Unfortunately getting numbers from Foursquare is like pulling teeth, so quantifying what this has done for their user count, since the idea started, is an unknown at this time. Hopefully we will soon know where they were March 22 (when I believe the idea hatched) to April 22nd just 1 month later. There are not many chances to measure and track such an obscure idea and it offers a great opportunity to study the spread and flow of information in the social media platforms to those like me that want to know!

This idea started in Tampa, and has spread to over 100 cities including cities in China, Australia, and throughout Europe. Bing Maps has added a great App Foursquare Everywhere that shows check-ins as they happen in your area. Website SocialGreat has a tool for some cities that give a glimpse of activity over longer periods of time, and 4squareoffers designed by @Ramanean shows regular Foursquare offers by businesses outside of Foursquare day. As I have discussed on my Fan Page, I have been playing with Yahoo Pipes to keep track of Offers being offered in my area. Now we just need Foursquare to step up and help us understand this amazing phenomenon which is not just about them, but about social media in general.

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