The Head of lettuce Blog


I’m NOT Friends With Your Business

Posted in Facebook by headoflettuce on December 4, 2010

You know time and time again I receive friend requests from Businesses and I am always torn, because often I do want to be friends with the owner or whoever might be running the account, but at the same time I feel like I am encouraging someone in a self-destructive behavior, it is like saying to your friend, sure fruitcakes are coming back into fashion, you should send them to all your client.

Fan pages let you track your impact on Facebook, they are designed for advertising, they even let you see the impressions on each post you put up.

Notice the impressions now show 🙂

If you are looking to build your business shouldn’t you have a way of measuring the metrics of whether or not you are making any impact, at least I always thought so, but those of you using personal profiles for your business are probably right, you’re probably better off being in the dark, not having a clue if anyone is reading your notes, forget metrics, they are over rated. Every time I hear someone talking that the personal profile is the way to go for business, I expect to see them on this list “Top 87 Bad Predictions about the Future” .

Swarm, Herd and Mob behavior in Social Media?

Posted in Facebook,Strategy,Twitter by headoflettuce on September 23, 2010

For a few weeks now I have obsessed over the applications of Swarm, herd and Mob behavior and how they might apply to social media, and I believe there is something there worth striving to understand. I believe that how people behave online might follow these theories.

Swarm behaviour or Swarm Intelligence discusses how working together the group is smarter and stronger than the individual. This is demonstrated by insect swarms, where the individual insect is not intelligent, but collectively they can carry out some pretty amazing/destructive things. I believe that swarming can be one of the causes of topics trending on twitter.

In April of this year we saw a swarm with the creation of #4SQDAY. Consider only 3 weeks before 4/16/2010 no one ever thought of a “Foursquare Day” see the story here. With 4SQDAY we saw an idea’s inception that was shared with a core group via twitter, that group then then focused their attention on getting this idea “out there” and the collective bit on it. We then saw this idea grow in 3 weeks to 250 cities throwing parties in at least 35 countries. Don’t find this impressive, try planning just 10 parties in ten cities in 3 weeks.

Herd behavior discusses how individuals act in a similar pattern to those around them, much like a flock of birds. This Herd behavior can be seen in the stock market where individuals look to see how others are acting, and without thinking about it, mimic their behavior. On Twitter, herd behavior would be one probable cause of people re-tweeting trending topics, causing them to continue to trend. “It’s what everyone is doing”.

Mob behavior however discusses people being motivated to act in a fashion outside of their character, because they are swept up in the moment with others demonstrating that behavior, this is accountable for why people buy impulse items when they see others buying those items, even if they never intended to buy those items. On Twitter, mob behavior may be an explanation for people who jump on board attacking a company or brand online. Today while researching a company that I am meeting with next week I noticed that they were promoting a “big announcement”; after the announcement I noticed a quick mob joined in after the first negative remark, people jumped in on the company, and my guess is that some of those people only jumped in, because they saw others doing it.

The question now, which I hope to investigate and find out, is can behaviors such as these be artificially created, can they be focused, once focused, can they be dispersed or redirected in a new direction. I am looking for any and all ideas on this, so please chime in. If you have any examples of any of these behaviors, add them as a comment. I hope to have a follow-up to this article, including what I learn.

Social Media & Tonality

Posted in Blogging,Facebook,Strategy,Training,Twitter by headoflettuce on September 16, 2010

I bet most of you don’t think about how many ways what you said can be read, well you need to when taking spoken sarcasm and translating it to text.

I learned when I was at Realtor.com that my direct communication approach could often be misinterpreted as hostile or sarcastic. Over time I learned to master the tone in my writing, so that if ever there was a question, it was because I was trying to keep someone on their toes, and motivate them with a double meaning message.  This is OK on rare occasion, but if you speak “double tone” (to me: meaning the same passage can be read with more than one tone of emotion) all the time, you will be taxing your readers and friends much more than most people can stand.

I believe this affects people less practiced at written communication; almost any social media with updates. Think about it, until the last few years with all the social media coming out of the wood work, how much written communication was used by the average person. Sure there was e-mail, but you are given much more room to try to convey the emotion behind the writing in an e-mail, however when you are limiting yourself to 140 characters, how can someone know when you are being sarcastic?

Checkin to boost your business and theirs

Posted in Facebook,Foursquare,Gowalla,Location Based Social media by headoflettuce on June 25, 2010

While there are many entertaining and social reasons to use location based checkin services like Foursquare and Gowalla, there are also some strong benefits that you might be missing out on if you are in a business that calls on others businesses, whether it is for service, deliveries or just sales calls.

I have a friend who owns a discount toner and ink company that delivers their products to many local businesses in the Trinity area. Imagine if every time she delivered, she checked in via a Location Based Checkin app. This would be like a plug for every delivery…did you know “xyz” buys from us, how about “abc”, in fact, everyday there would be reinforcement of who her customers are, and how active she is. There is an adage that “activity breads success” Well as more and more people notice on Facebook and Twitter that so many people in the area are using her services, what do you think that would do for her business? Best of all, guess what this simple campaign would cost her to run? nothing but her time. In this economically challenging time, social media is a low cost option that can deliver much better results then some traditional advertising campaigns that might cost a lot more.

As a Real Estate agent I use Foursquare to checkin to different neighborhoods when showing homes, and this message shows people that I am being active in their area. If the business you are calling on is not in Foursquare (or other app) you can enter them, then let the business owner know what you did and what it might mean to their business to be findable in this location based app. You are going to earn some respect from them for being on top of opportunities and more importantly for showing them an inexpensive way that they to can promote their business.

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Quit Facebook?

Posted in Facebook by headoflettuce on May 17, 2010

There have been several articles from people declaring their decision to quit and leave Facebook; One in my local paper the St.Pete Times Why I unfriended Facebook, By Arleen Spenceley, Times Staff Writer
In Print: Sunday, April 11, 2010
; Another article Why I Quit Facebook; and another By SAM GUSTIN Posted 1:25 PM 05/14/10 and an older one Reasons to Quit Facebook by Chad Mumm.

While each of these articles bring up some good points, it is important to consider all that one would be giving up by turning their nose up to what has become an incredibly powerful medium. Sure you can quote privacy as a reason to not get involved, but you might as well use that same quote for becoming agoraphobic. The fact is that with technology’s consistent growth and development the only way to maintain that privacy is to live off the grid, almost everything else is “public” record. Consider this when you are out and about, what you do is witnessed by the world, act accordingly. The other thought is that Facebook has no $ cost associated with it, all they have in information and access to you, you would be very naive to think they got in the business because they are humanitarians.

I do have to say that I like Chad Mumm’s list and do agree on some of them (see summary below) so I thought I would share, however I also know how to tweak my custom security and privacy settings, as you should all learn.

Summary of Chad Mumm’s article (I put my thoughts in )

* Friend requests from your needy ex or crazy uncle… (never had this problem, but there is an ignore button)

* Embarrassing/rude messages on your ‘wall’ (Check regularly and delete if a problem, tell your friends what you expect of them if they wish to stay on your friend list)

* Invitations to things we don’t want to go to… (Ignore)

* Chain-letter-style apps (Ignore)

* Pokes (Ignore)

* The latest redesign… (part of life, voice your concern and deal with it, Like commercials on cable TV, it is just one of those things)

* Gifts (Sadly I use to do these, I think it is part of the training wheels for new users, humor them then teach them better)

* Pseudo game apps like ‘Ninjas Vs. Zombies’; what are we, like, six-years old? (Ok I was a Mafia Wars fan for a few years, guilty pleasure yes, but don’t post this crap to your wall, it will get you ignored or kept off peoples news feeds)

* Quizzes (again ignore)

* Embarrassing pictures from our pasts (that we can’t remove) (If someone tags you in a Pict you are unhappy with, un-tag yourself and think twice next time you are at a party with cameras)

* “___ Likes This” feature on ‘Status Updates’ (Sorry Chad, I “like” this as it lets me know my audience is nodding in agreement, I don’t need to hear comments from everyone, but a nod is good)

* Stupid group requests (I agree with this, but at the same time understand it is just for fun, ignore)

* Stupid notes (I like notes, but understand some like junk e-mail are annoying, remove yourself from them)

* Facebook apps taking over our news feeds (Block them)

* Too many people, too much information… (Digital life)

summarized from the article
Reasons to Quit Facebook
BY CHAD MUMM — APR 16TH 2009 AT 1:59PM

My personal pet peeve, people who respond to all on a message that was sent to several people, it is like responding to all on a group e-mail, annoying.

What are your thoughts on this?

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Facebook page vs. Blogging

Posted in Blogging,Facebook by headoflettuce on April 28, 2010

10 Reasons Not To Ignore Your Blog For Facebook | Small Business Trends.

Personally I have been debating the value of a Facebook page vs. a Blog, and this article helped me further develop my opinion, I am sure it will help you too.

Good Article by Lisa Barone

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How to search Friends with similar interests on Facebook

Posted in Facebook by headoflettuce on April 26, 2010

I was recently asked “How can I search Facebook for Keywords in the profile? Instead of Profession as a “Realtor” which has 1000 different variances.”

Well after looking around some I discovered that if you click on friends then on the option to find friends, you can enter a subject under “Search for People” I entered Scuba, on the next screen you will see an option to filter results on the left from All Results to posts by everyone.

Another option is to find “Pages” for the topics you wish to find Friends for, who share those interests. By visiting pages on Scuba, I can find people who share that interest with me.

With some experimentation you can tweak your search to find those in your area with a similar interest to you. I hope this helps.

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But you can’t sell on Facebook or Foursquare, or can you?

Posted in Facebook,Foursquare by headoflettuce on April 20, 2010

I had a great experience this past week in my other Business, Real Estate, which is funding the growth and development of the Head of Lettuce for now.

As many of you know I was involved in the planning and development of Foursquare Day (#4sqday), a social media holiday that was born here in Tampa, well on Foursquare day I was meeting a young would be home owner at a property in a neighborhood which just happened to be entered in Foursquare as a location and their Club house was in there also, so in my true geek spirit, I checked in on Foursquare, which in turn sent that notice to Facebook and Twitter and ultimately set wheels in motion. 4 Hours later I received a comment on my post from a local builder sales rep who happened to friend me asking me to consider their products for the buyer. Well I did take the buyer over to look at the specific house that the Rep. told me about, well to make a long story short, they ended up buying the house.

So what’s the moral of this tale, well you truly never know who if following you and how you may benefit from that fact. Even something that is viewed by many as silly, like Foursquare has many business applications that we have yet to discover. So if you are one of those who believes that social media is not a big deal, I can only say that you will be like the Real Estate agents I talked to when I was with Realtor.com in the late 90’s, either a late adopter working to catch the bus you missed, or soon out of business.

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