The Head of lettuce Blog

First look at Rockmelt

Posted in Reviews by headoflettuce on November 16, 2010

I was fortunate to score an invite to Rockmelt early after its launch and I have been playing with it to give those who have not had access to it yet an idea of whether or not they should be chomping at the bit for this new toy that is teasing us all with the “invite only” method that Google tortures us all with when they release any cool new application. First I have to say I am not knocking the method of launch, I think it is sheer genius as it builds excitement and gives the company a chance to ramp up the application, making sure that it is sound. The risk is that no one wants to see the general public react to their product like Google Wave, which even though I love it, was not worthy of such buzz.

In the case of Rockmelt, I also put it on my 14 yo daughter’s computer, and she fell in love with it, because of the way it keeps your social media content at the tip of your fingers. She could easily chat with her friends while continuing working on the site she was on.

Notice the columns on the left and right

The browser shows on the left side which of your Facebook friends are online, and can be set to just show you “Favorites”, on the right you can place quick links to your social media feeds, and it will show you the number of new updates as well as give you quick access to pop up sidebars to review those feeds without leaving the website your on.

The benefits of this browser, it makes it easy for anyone to stay on top of their social media feeds without having to have multiple browser tabs or windows open. The twitter feed seems to be limited to your full timeline or your mentions, I have not yet found a way to post list feeds to the sidebar yet, hopefully this is my short fall and not the browsers, as without the ability to track specific lists, you need to deal with the entire timeline, which isn’t bad if you aren’t following more than 100 active individuals.

The short coming of Rockmelt seems to mostly affect those of us with large twitter accounts and multiple lists, or multiple twitter accounts under our management. However I still like using it as a frame for my Hootsuite. Over all I think the browser is great for most people.

Beware of Twitter Vomit

Posted in Training,Twitter by headoflettuce on November 11, 2010

It’s funny, the more and more people you follow on twitter the more and more challenging it becomes to “pay attention”. You just can’t do it if you don’t use some kind of twitter monitor like Tweetdeck , Hootsuite, Seesmic, or any others of the like, one of my favorites right now is SocialOomph because it makes it easy to engage those looking to engage me. The funny thing is I actively use them all to stay on top of new advances so I can share the best option for each specific client, but I digress, let’s get back to the Twitter Vomit, which I notice taking up complete columns of updates, especially in the am. What is Twitter Vomit?

Twitter Vomit, has been brought up by others and the definition that I thought sums it up is:

Twitter vomit: What happens when people sign on to Twitter and spew forth 5 or more tweets in a row. These guys typically leave their mark (so to speak) then they’re not heard from for the rest of the day. “Whoa, did you see all the twitter vomit from @lerickson today? Jeeze.”

Clipped from “Twitter vomit” and other observations.
Posted by: leeerickson on: November 7, 2009

When you see someone post a bunch of self-serving tweets in a short amount of time, watch your feet, because the vomit is a spewing. The lesson should be obvious, but appears it is not. Rather then load up your twitter shotgun blasting your followers, try “dripping” your post out throughout the day. Sure you have a message you are trying to get out, but most people will begin tuning you out, or running from the stench.

Have you ever had that conversation with someone who talks with such ferocity that you can not get a word it? You find yourself screaming in your head “Shut up….Shut up….for the sake of all that is good, please Shut up!!! and they keep going on, well you don’t want to be that person. BTW if you’re not sure what I am talking about, bad news, you might be that person:(

The Key to avoiding being guilty of Twitter Vomit? Remember that social media is an interactive platform, not a radio broadcast, it is a conversation. God gave you one mouth and two ears so that you may listen twice as much as you talk. Only by showing others that you care, and are interested in them, will they show interest in you.

Avoid Twitter vomit, call on the Head of Lettuce Media team to help you maximize your twitter presence while being twitter friendly:)

Social Media Audit

Posted in Strategy,The Head of Lettuce by headoflettuce on November 3, 2010

Working on a social media audit for one of our customers here at Head of Lettuce, and it brings to mind how few companies know the answers to such important questions like: What percentage of the company is on Twitter? What percentage is on Facebook? How many have fanned the company page? These questions are necessary for any organization to know the answers to, and how to deal with the numbers no matter the mix.

What if you have a significant number of employees on social media, how do you monitor them? How do you protect your brand name? How do you prevent inadvertent slips? These are all important parts of a successful social media strategy. It is often said in management that you can not move forward without a true understanding of where you are, well you better figure that out.

I’ve noticed that once the executive team of an organization begins to understand the risk as well as the benefits of social media they embraces it and want to understand as much as they can. It is up to social media companies to help businesses realize this.

Social media is a disruptive innovation that is changing the way we do business and communicate with consumers. Much like e-mail made it easier and cheaper for an organization to maintain a large mailing list, Social Media is now creating relationships sought out by the consumer.

Consumers want to interact with businesses as they often feel like they are on the same team as the business. We saw a great example this week, where an overzealous fan of one of the companies we are working with, is using the company logo on their FB profile, making it look like they work for the company. This is a great problem, because this individual is that big of a fan of the company. Obviously a company can’t have this because of the inherent risks, but the intent of the customer is truly one we should all hope that all of our customers look to duplicate.

A good social media audit will uncover all kinds of “challenges”, but that’s the goal. Issues like the one I described going unchecked could result in a much more expensive result for the organization. Have a business that you are concerned about your social media interactions and employees involvement, contact us to discuss how we can help you.

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