The Head of lettuce Blog


We are not an Advertising agency

Posted in Strategy,The Head of Lettuce,Twitter by headoflettuce on October 27, 2010

I know I know, I went and thought I would increase my number of blog posts, and here it has been almost a month since my last post #fail. What can I say, the doctors kids are usually the last to see the doctor:)

All I can say is what a busy month it has been. The Head of Lettuce has been shot out of a cannon and is accelerating to light speed, we are working on some amazing business alliances, products and services.

This month a common theme kept coming up in conversations and that is, We are not an advertising agency and we are not a PR firm, nor are they a Social Media company. Advertising agencies are specialist in broadcast messaging, one way messaging like tv, print and radio. PR agencies help you develop the message you would like out there. Social Media companies like us, well we help you enter the conversation about your brand, the key word being conversation.

Social Media companies, at least the good ones like us :), work the different mediums and understand that there is a two-way conversation going on. They understand the etiquette and will translate it into understandable bite size pieces so that you will too. Weather or not you have time to do what is necessary is another issue, and that is where we come in. We have the experts who can do it for you, and if you have special needs outside of our staffs ability, we bring in the expert right for your needs.

One of my biggest pet peeves are the people entering into social media, representing themselves as an “expert” or even a practitioner, and yet they publicly make mistake after mistake. I’ve seen companies and individuals claim to help people with social media, and all they do is broadcast, broadcast and broadcast some more. How can you spot these impostors? simple, try to engage them, mention them, tweet them, see if they answer, see how long it takes. Have them explain social media to you, and trust your gut.

We offer free sit downs with any business considering out help, and more importantly offer no pressure, if we are right for you, you will know. One of my favorite sayings is “If you have a product worth selling, it will sell itself”.

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