The Head of lettuce Blog


Can Twitter tell what kind of Lover you are?

Posted in Twitter by headoflettuce on September 29, 2010

Ok, even I am laughing after writing that title, and I will warn you now, there is nothing scientific in here, and no research was done as I am happily married, but I had this thought this morning as I continue to see people on twitter who seem to be so self engrossed that they have no idea what anyone else on twitter is doing or saying, even when we address them. I then had a brain fart which made me think what these people might be like as lovers…that’s right, I went there:) Are they so self-absorbed with their twitter masturbation that they pay no attention to the needs of others and feel that they are entitled to all the attention? Have you ever had a conversation with someone where you are screaming in your head “WILL YOU SHUT UP AND LISTEN TO ME FOR A SECOND”. I see these self-absorbed tweeters as the partner who just lies there in bed waiting for you to do everything…#fail&frustration. I haven’t made parallels for the other types of tweeters, so feel free to add your thoughts, please keep them pg 🙂

I am always concerned when watching my account numbers grow as I want to make sure I engage anyone reaching out to me, does that make me needy, I don’t think so, i think it makes me a person concerned about your experience as much as my own.

What about people pimping their business non-stop all day with links? or those following everyone, but with no one following them back. Curious to hear your thoughts on this, don’t be afraid to have fun with this.

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Swarm, Herd and Mob behavior in Social Media?

Posted in Facebook,Strategy,Twitter by headoflettuce on September 23, 2010

For a few weeks now I have obsessed over the applications of Swarm, herd and Mob behavior and how they might apply to social media, and I believe there is something there worth striving to understand. I believe that how people behave online might follow these theories.

Swarm behaviour or Swarm Intelligence discusses how working together the group is smarter and stronger than the individual. This is demonstrated by insect swarms, where the individual insect is not intelligent, but collectively they can carry out some pretty amazing/destructive things. I believe that swarming can be one of the causes of topics trending on twitter.

In April of this year we saw a swarm with the creation of #4SQDAY. Consider only 3 weeks before 4/16/2010 no one ever thought of a “Foursquare Day” see the story here. With 4SQDAY we saw an idea’s inception that was shared with a core group via twitter, that group then then focused their attention on getting this idea “out there” and the collective bit on it. We then saw this idea grow in 3 weeks to 250 cities throwing parties in at least 35 countries. Don’t find this impressive, try planning just 10 parties in ten cities in 3 weeks.

Herd behavior discusses how individuals act in a similar pattern to those around them, much like a flock of birds. This Herd behavior can be seen in the stock market where individuals look to see how others are acting, and without thinking about it, mimic their behavior. On Twitter, herd behavior would be one probable cause of people re-tweeting trending topics, causing them to continue to trend. “It’s what everyone is doing”.

Mob behavior however discusses people being motivated to act in a fashion outside of their character, because they are swept up in the moment with others demonstrating that behavior, this is accountable for why people buy impulse items when they see others buying those items, even if they never intended to buy those items. On Twitter, mob behavior may be an explanation for people who jump on board attacking a company or brand online. Today while researching a company that I am meeting with next week I noticed that they were promoting a “big announcement”; after the announcement I noticed a quick mob joined in after the first negative remark, people jumped in on the company, and my guess is that some of those people only jumped in, because they saw others doing it.

The question now, which I hope to investigate and find out, is can behaviors such as these be artificially created, can they be focused, once focused, can they be dispersed or redirected in a new direction. I am looking for any and all ideas on this, so please chime in. If you have any examples of any of these behaviors, add them as a comment. I hope to have a follow-up to this article, including what I learn.

Note about my Twitter Accounts

Posted in The Head of Lettuce by headoflettuce on September 21, 2010

I had a friend ask me a good question about my @HOLMedia account & my @Antony511 account, are they going to be redundant, and at that moment I was not sure my answer on that, but I think I have figured it our.

@Antony511 is me, good, bad and the ugly. It is where I talk about everything and anything, which also includes my business, social media.

@HOLMedia is my company account that I expect to be more focused on social and new media conversation.

So the question is, is there a benefit to following both, and the answer is no, at least not now, as most of the stuff that @HOLMedia tweets will also be shared by @Antony511, but not everything I do in my personal account will be shared on the company site. So if you are a friend, stick with @Antony511, it is who I am. If you are only looking for what I share about social media, then you really only want to follow @HOLMedia.

Does this make sense?

For the love of all that is good, please stop Tweeting

Posted in Twitter by headoflettuce on September 21, 2010

Today I was witnessing some tweets from people who just don’t get Twitter. I don’t follow you so I can get your daily plug, a link to an identical post on Facebook or what amounts to spam. I want to interact, I want you to engage me, I want you to acknowledge when I tweet you. Lisa Barone discusses two points in her blog post 6 Ways to Lose Customers, Credibility & Friends On Social Media under ignoring your audience and auto spam; great article in general.

While I am discussing the things I hate on twitter, I found another article by Naren Ubi that hits a bunch of my pet peeves, Top ten tweeter-types you must NOT follow on twitter with the biggest pet peeve of all being people who do not interact. Why be on social media if you are not going to be social, no matter what you think, you are not that interesting.

This is not spam me please, nor is it “I worship the ground you work on and will just sit here waiting for every word you tweet”. Be Social! If you are worried that I might be talking about you, read the articles, and if you are the one, change you habits. 🙂

Prospecting using Twitter

Posted in Strategy,Training,Twitter by headoflettuce on September 17, 2010

As a Realtor from the 90’s I remember cold calling, I hated it, but I did it because I knew it produced business. Today I push those I coach to “Cold Call” using Twitter, ok it’s not really cold calling but it is a form of prospecting. First thing you need to do as a business is identify your target audience. If you are a doctor, you might target other doctors, or even attorneys who refer accident victims to doctors. Consider who your customers are as well as who might refer you to customers, now you have your targets.

Step 1 A great first step in prospecting is Twellow. This site lets you search by area and “business” (provided the person filled in a profile) not everyone has done a profile there, but their searching functions seem to work great even for those not registered with them.

I usually recommend geographic area around where you would like people, and some descriptive of who you are looking for. i.e. Doctors in the Tampa area. Now read through the results following those who you think match the criteria you came up with for your target market. I would consider listing them under prospects (as a private list).

Another great way to prospect is take a look at who one of your contemporaries is following. With both of you sharing simular goals, you should find that they have some of your targets on the list of people they follow. Also consider who else might be looking to follow the same target market as you, in the case of a doctor, you might look to see who the local hospital or medical associations are following, and follow those same people.

My recommendation is to try and add 5 a day, 25 a week, this number might vary depending on your target audience, but set a goal for each week, and hit it.

Step 2 Basic Twitter psychology seems to dictate that when someone follows you, you stop and look to see who it is, and often you follow them back. By following your target market, you are making your first call for them to follow you back. Not everyone will follow you back, especially if they feel there is no benefit to following you. If they do not follow you back , un-follow them on your next Thin down Thursday, but do add them to a private prospect list.

Step 3 Set your Twitter reader to show you a column of prospects; now look for authentic opportunities to engage them. Notice I said engage and not sell, if you sell them they will run. Again think of prospecting; if following them is like a cold call, engaging them is like “farming” it takes more than one post card, you need to hit someone 5-7 times before they really notice you, this could take a few days or a few weeks depending on their volume of tweets. You do not want to come off as that creepy stalker who comments on everything they say, pace yourself. Eventually you will find that if they have noticed you and you have not turned them off, they will eventually follow you, now you can follow them back.

Step 4 Now that we have a Follow and Follow back relationship, keep looking to engage like you did in step 3, but also start tweeting information that your target audience will find useful. Share links of articles you find useful, post links to your own blog articles, RT (Re-tweet) useful information that your Tweeps are sharing with their followers (you), as not all your followers follow the same people you do. Keep in mind all these contacts should be public @Tweets and not DM Conversations, as this will show others that you are active and engaging on twitter.

All these “light” touches help you keep top of mind awareness with your followers, and as a result, when they have need of your product or service, you should be first person on their list of people to talk to.

Social Media & Tonality

Posted in Blogging,Facebook,Strategy,Training,Twitter by headoflettuce on September 16, 2010

I bet most of you don’t think about how many ways what you said can be read, well you need to when taking spoken sarcasm and translating it to text.

I learned when I was at Realtor.com that my direct communication approach could often be misinterpreted as hostile or sarcastic. Over time I learned to master the tone in my writing, so that if ever there was a question, it was because I was trying to keep someone on their toes, and motivate them with a double meaning message.  This is OK on rare occasion, but if you speak “double tone” (to me: meaning the same passage can be read with more than one tone of emotion) all the time, you will be taxing your readers and friends much more than most people can stand.

I believe this affects people less practiced at written communication; almost any social media with updates. Think about it, until the last few years with all the social media coming out of the wood work, how much written communication was used by the average person. Sure there was e-mail, but you are given much more room to try to convey the emotion behind the writing in an e-mail, however when you are limiting yourself to 140 characters, how can someone know when you are being sarcastic?

Twitter Maintenance; how to tune up your account

Posted in Strategy,Training,Twitter by headoflettuce on September 15, 2010

I was again thinking of those newer to twitter, and those who might not have learned how to better manage their twitter accounts and wanted to share some tips that so many take for granted.

Know your numbers, and how they affect you. Looking at an accounts profile page you will see; Following, Followers, Listed & Tweets. These four numbers can give you a lot of insight about an account, keep in mind what they might say about you. If the account is following a larger percentage then those following it, the account is either newer or the person just keeps adding people without making any connection to those people they added. While this ratio is not a kiss of death, it does make people wonder why so few are following you.

You can use a tool like Twitter Karma which shows you who you follow that is not following you back and visa-versa. My recommendation is that you take the people who don’t follow you and place them on a list, this will allow you to continue to follow them without actually following them. One such list I set up for myself is Study of Social Media , this list allows me to follow people I feel I might benefit from listening to, who chose not to follow me back as well as those I follow who follow me back.

Usually these people who do not follow you back will show a large number for Followers but a small number for those they follow. I translate this as someone who has a lot of self-worth, but sees little value in connecting with others (entertainers usually fall in this category), list them if you wish to listen to them, but I see no reason to follow someone who is not willing to meet you half way. This is where “Listed” can come in handy, click on it and see what kind of lists others have put this person on. If they appear on some good lists, list them, if not, move on. Ultimately a good balance should be struck between those you follow and those following you. Lastly look at the number of tweets on the account, if someone is following a bunch of people and have very few following them with a large volume of tweets, chances are they are just tweeting promotional stuff.

Another great tool that I love is Twit Cleaner which not only breaks down your list but also analyzes their behavior on twitter using the numbers…

as well as how you look to others.

With any tool, you need to know that the possibility of errors exists, I have not caught one yet, but they do help you in trim the fat from your account and warrant a try. My recommendation is pick one day a week, for me it is ThinDownThursday #TdT. I dedicate time to go through and fine tune my following list.

I don’t think it is bad if you follow a lot of people and have a lot follow you, as long as you are looking to see what you can share with others and what they can share with you. I follow people by assigning them into a list that makes sense to me, and I use an app like Tweetdeck, Seesmic or Hootsuite to monitor my lists.  Here is how my Tweetdeck looks, notice how I have a list to make it easy for me to look at different conversations that I wish to follow.

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Social Media made simple – Attract, Connect, Communicate.

Posted in Blogging,Strategy by headoflettuce on September 13, 2010

I thought would write about conversation I have had several times this week. When I was Speaking at Realtor.com I taught agents that their business centered around the components of Attract, Connect & Communicate and all the marketing process centered around these three key words. You Attract attention to yourself or your brand, this is where you make someone stop and notice you; you connect with the consumer, this is where they make the consciousness decision that you’re the person they want to work with; Finally you communicate with the consumer, maintaining that top of mind awareness so that when they decide they are ready to act on a product or service, you’re the first one they think to contact. I was talking about elements of a website then, but today I see that the same lesson applies to social media.

You need to attract attention to yourself. This is done by following someone on twitter, or requesting to be their friend on Facebook. This is where you make the person stop and take a look at you. Re-tweeting to help someone out will get you noticed by that person. When looking at your prospective customers you need to consider how can I get them to notice me in a positive productive manner. Some people will simply notice you if you follow them. Whenever anyone follows me I look at their twitter profile to see if I want to follow them.

They decide to follow or friend you, now you need to connect with them. This is where you carry on a conversation with them and they make the conscious decision “this is the person I would want to work with, if in the market for their product or service.” Think of this as the conversation you would have the first time you sit down with a new prospect. IMPORTANT note here, just because someone is willing to take some time and talk to you does not mean they are interested in your product or service so tread lightly. Consider how many people you might talk to at a party before someone shows a sincere interest in your business, don’t hard sell, instead ask them questions about their business looking for an opportunity on how you can help them. This could be something as simple as “You mentioned that you love social media, but hate doing it for your business, My company helps businesses with that, you interested in hearing more about that?”

Keep in mind that if you have a product worth selling, it will sell itself, your job is to inform and educate possible consumers about your product, and take the order when they are ready. Communication is the process where you stay in touch building your relationship with the prospect. Gently remind them what you do in your communications with them, but don’t make that the focus of your communications. This is where a blog is very handy. Use your blog as a tool where you share useful information with potential consumers as education and information relevant to them . i.e. If you have a medical billing company like my friends at Avanti Medical, you want to gently remind doctors of the pitfalls they face doing their own billing and how a billing company like yours can help them stay out of trouble.

When the consumer makes that decision that they want your product or service, you will be at the top of their mind, not because you hounded them, but because you have been their goto source for information pertinent to their business. Look at your own business thinking about how you Attract, Connect and Communicate with your prospective customers can be an eye opener. Especially if you find you are only effectively doing two out of the three elements.

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