The Head of lettuce Blog

A Story about the value of “Brand Management” in social media

Posted in Cute Tech Stories,The Head of Lettuce,Training by headoflettuce on August 27, 2010

So many businesses ask why they need to get involved in Social Media, and I usually am able to explain it simply for them, well now I have a great story to make the point clearer.

My wife has an 2004 Acura TL, and we recently took it to a local Honda dealership which cost me over $400 after the warranty did not cover some of the items involved in the air conditioner, and the dealerships techs broke a part taking it off (#Craptacular), so I did what so many customers do in that situation, I vented on Twitter. Well the local Acura dealership’s twitter account chimed in, “Bring it here next time”. Well what they did not know was that I have been waiting for over 6 months to hear back from them, Acura, about the dash literally splitting at the seams where the airbag is. I responded to their tweet telling them this, and they never said boo back, which really disappointed me, because the guys in the service area usually bend over backwards to make your experience pleasant. When I went by there today for them to photograph the dash, I mentioned this story to them, thinking to myself, there is a conversation going on about your brand right now, do you have someone competent representing you? Do you know when your brand in mentioned? They dictate how the conversation goes based on their ability to meet customer needs.

This is a great lesson for so many businesses; be involved in the conversation about your brand; acknowledging customers is only part of the equation, you need to continue the conversation when they engage you, otherwise you’re ignoring them, and no one likes to be ignored; you can’t control what they say but you can re-frame it and address it. The fact is you can’t please everyone, but like a customer service rep who remains pleasant and apologetic with a line of people behind the person complaining, people realize when as a company, you are doing everything you can.

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Story behind the Name “Head of Lettuce” media

Posted in Cute Tech Stories,The Head of Lettuce by headoflettuce on August 25, 2010

Ok kiddo’s, recently I have been getting out more and more talking to people about how Head of Lettuce media can help them in their social media needs, and one question seems to keep coming up, so I thought I would share for everyone who wanted to know, but never got a chance to ask, and that is where did I get the name Head of Lettuce.

As I have mentioned before, I use to be the National Speaker for, and I did talks all over the country in every state but 5, well, when speaking I would tell the story of when I use to sell real estate in the early 90’s. I was doing color brochures (for those of you that don’t remember the 90’s, there were no color printers like there are today, and color photocopies were new and expensive) on all my houses and I was paying about $4 per copy for color photocopied brochures, which did look awesome by the way:) . Well, all the other agents were using black and white photocopies, some on stroke inducing neon paper. I would walk in to discuss selling a house and I would throw down the two brochures and ask “how do you want your house sold?”, they would always point to my color brochures and say, “we want that”. My response was always “Good news, I’m the only one doing those”. I would then turn to the agents in the audience, that I was telling the story to, and say even a Head of Lettuce could tell the difference between what I was doing and what my competition was doing.

The fact of the matter is that when it comes to all the elements of “Social Media” there are way to many facets for most people to understand or follow it all as studying social media is a full time study, but even a Head of Lettuce can tell you it is important, and you need to be involved in the conversation. Hence the “Head of Lettuce” was born, now go tell your friends 🙂

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New to Twitter?

Posted in The Head of Lettuce,Training,Twitter by headoflettuce on August 17, 2010

Last week when working with a new client that I am coaching in social media integration, we focused on Twitter, and I was reminded of my first home buying experience. I was in real estate for a few years, but always worked on the seller side, and never went to a closing (in NY the attorneys handle the closing details). Everyone involved seemed to forget it was my first time buying a house, and going through the buyer side to closing, as a result assumptions were made and I was frustrated and made uncomfortable. I realized the need for a buyer training program that assumed they knew nothing and that held their hand through the process and created one that was very popular…flash forward.

This week I read three good twitter articles (see below) that made me want to share my experiance.

Many of us who use Twitter regularly have a hard time remembering  what it was like to not have an idea. People new to twitter don’t know what we know, and we need to assume they know even less then we did, or they would have jumped in sooner. With that in mind I wanted to share a few things we discussed after setting up the initial account. First, Do fill in your profile, as more experienced tweeters will not follow you if they can’t tell what you are about.  Now mind you newbies who might be reading this, this is not an all inclusive, but instead, the tip of the iceberg of things to consider.

You need to figure out who you want to follow, and you should keep in mind why you want to follow them, and why they might want to follow you back. Check and see who you might already know on Twitter; Twitter makes this easy as it will search your Gmail, Yahoo, Linkedin and AOL accounts to see who you might already know using twitter.

You can also search by interests on Twitter or search by names. After adding the easy to find, your friends, now it is time to look to other resources.  TweepML is a great tool to look for lists that might already have groups assembled that you might wish to follow, I was introduced to this by @WhoisGregg back when we were working on the first Foursquare day and it was new to me, I did learn that when you sign in at the bottom of a list the app will automatically follow everyone who is checked on the list, so read carefully before you accidentally follow a list of several hundred. In addition to the importance of a profile filled in,  it is helpful to announce yourself, and let people know you are new, seasoned tweeters are much more forgiving of blunders when you are new, and will even offer advice when asked…ok sometimes when not asked also:)

Search on Twitter Search for keywords that will guide you to people tweeting on topics that you like. I also like to use Twellow as it gives you the ability to search for businesses and individuals that you might wish to develop a relationship with by categories or area. Last week we were searching for doctors in Florida, and guess what, we found them. Keep in mind most people will look at you following them and wonder why, answer that in your initial tweets and in your profile. i.e. I focus on new technologies and social media, so it should not be rocket science to individuals who study social media why I am following them. The bonus is that hopefully they will follow you back. Do create lists within Twitter to help you better manage the people you follow. I recommend: Friends, People I’ve met, prospects (might want to make this or other lists private) and what ever other groups you might need. You can add people to a list without following them, you might choose to demote those with thousands of followers who don’t follow you back to a list, I have a Media list of people I don’t expect to follow me back. BTW you can follow other people’s public lists, so look and see what lists your friends have.

When you start out, if people see you following a bunch of people and only a few following you back, not to mention very few tweets, they are going to look at you a little skeptical as this could easily look like a spam account, so try to be active showing your real, and discuss being new and wanting to learn from others in the medium the proper etiquette as well as what to do and not do.

When someone follows you, follow them back, you could dm (direct message) if you wish, but it is not a big deal if you don’t. Just make sure if you do, it looks authentic from you to them, and DO NOT PLUG your business. If people think you are only their to sell them, they will un-follow you fast. My favorite is when real estate agents ask if the can help me with my housing needs on their first DM, Unfollow.

Make sure you look at these articles; The Lemonade Stand Approach…Twitter for Home Based Business50 Ideas on Using Twitter for Business, and Treat Your Social Media Contacts Like You Would A Third Date.

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Social Media Pet Peeves

Posted in Uncategorized by headoflettuce on August 12, 2010

It is funny, I have been wanting to write an article about social media pet peeves, and I tripped into this well written piece today, so why bother reinventing the wheel. Check this article out. Great job Aliza.

8 Social media pet Peeves (and what to do about them)

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So you say your into Social Media

Posted in Cute Tech Stories,Foursquare,Twitter by headoflettuce on August 3, 2010

This morning I was reading an article from a business that offers assistance with social media, and I had to laugh when I saw they had under 50 followers and even less tweets. I have noticed more and more people wanting to be included as “in the know” when it comes to using social media in business, and I can only feel bad for them and their would be customers as they are obviously missing something. Knowing what social media is, and knowing social media is as different as knowing how to talk, and knowing how to inspire, engage and motivate others.  I feel like Jeff Foxworthy with his “You might be a redneck”, but in this case, you might understand social media if:

  • You’ve been to a tweet up
  • You keep in touch with friends using a location based check in service
  • You know what #FF or #FollowFriday means
  • You have a smart phone and you know how to use it to check in or tweet
  • You’ve made friends irl (in real life) from online.

Tweet-up: this is an in-person meet-up of online people with the intention of getting to know some of the people you have met and been talking with online. I personally host a tweet-up in my area the 3rd Friday every month under #Pascotweetup, and it is always exciting when new people show up and join in the fun.

This past weekend I went to a #PizzaOvenTweet that was put together in a few days and had about 25 people show up, with Twitter in common. I decided to bring my kids as did a few others. The funny thing is the location would have been crowded with 6 people; We ended up bringing in extra tables and sitting out on the walkway in front. This was an experience of living life and having fun doing it. Oh yeah and the Pizza was good 🙂

Made a lot of new friends

The thing with social media is that it involves being social and reaching out to others, opening yourself to them and them doing the same. If you are entering the medium figuring that you provide a service and you don’t understand these basics tenants, you might make a quick buck or two, but I predict you will not be around long. You might say it takes a “get by giving” philosophy to truly understand and succeed in this business. Go to a social event, get involved in the community, you will see that it is an open and accepting group who are all excited to meet others with a similar love for social media.

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